Overview
Analytics provides real-time visibility into your business performance with key metrics like ARR, subscription growth, and bookings. Only users with the admin role can access Analytics, which is available in the left sidebar. This guide explains the purpose and calculation methodology for each metric to help you understand your business trajectory and make data-driven decisions.
ARR over time
Annual Recurring Revenue (ARR) over time shows the revenue that your business expects to generate from its recurring revenue over the next 12 months. This is considered the hero metric that most businesses use to track their growth.
ARR Calculation
ARR is calculated by taking all active subscriptions at a given point in time, computing the 1-year value for all recurring portions of the subscriptions, and summing them. The chart displays the ARR across multiple points in time, once per month.
This calculation:
includes recurring fees such as licenses, usage, fees that aren’t one-time
excludes one-time fees or any other non-recurring fees
includes changes to a subscription via amendments & terminations
includes discounts while it is impacting the contract value
excludes trials that don’t have recurring fees
excludes usage overages
excludes signed contracts that haven't started
Subscriptions over time
Subscriptions Over Time shows the number of active subscriptions for your business month over month.
Subscriptions are included in the chart if they are active during a month, and are noted as Existing if they were active for the entire month. Subscriptions that became active in the month will be marked as New, and Subscriptions that end during the month are marked as Churn.
Bookings each month
Bookings Each Month is a non-aggregated view of your business’s new bookings in revenue each month.
Bookings will include both new contracts and renewal contracts and mark them accordingly. This report does not include one-off invoices.